I create web experiences that make a proven difference.
With over seven years of experience in digital product design, I specialize in crafting intuitive, user-first digital experiences. By combining research, UX/UI design, and data-driven testing, I create seamless interactions that drive engagement and deliver real impact. Let’s chat!
My Expertise
UX and Conversion
Rate Optimization
Creating seamless and user-friendly digital experiences that drive proven results.
UI and
Visual Design
Designing intuitive interfaces that enhance usability and maintain a strong visual identity.
Graphic Design and Branding Services
Creating impactful graphics, ranging from logo design to cohesive brand identities.
My Portfolio
Filterbuy Rebrand
Led a full website styling refresh to align with Filterbuy's branding identity.
Filterbuy Log in Refresh
Refreshing Filterbuy's Log in experience to reduce friction and improve customer experience.
Filterbuy Transactional and Marketing Emails
Email Template Design for Filterbuy.
Filterbuy Paid Search Landing Page Redesign
Complete redesign of general paid search landing page for Filterbuy.
Filterbuy Personal Profile Wizard
Planned and created a Filterbuy account wizard to set up filter replacement reminders and gather customer information for remarketing purposes.
GOurmet App
App Design for User Experience Certificate.
The Doghouse Tavern Logo
JT's Doghouse Tavern Logo and Branding.
Officesupply.com Subscription Page
Designed and coded Subscription informational page for OfficeSupply.com.
Sarah Elizabeth Photography Logo
Logo Design for Sarah Elizabeth Photography.
About Me
Hi there, I'm Erika. As a Digital Design Director and product designer, I specialize in crafting intuitive, user-centered experiences that drive engagement and business growth.
With expertise in eCommerce, UI, and UX design, I create seamless digital products that blend aesthetics with usability. I’m passionate about solving complex design challenges, optimizing user flows, and collaborating with cross-functional teams to build meaningful connections between people and technology.
Currently based in Denver, Colorado, with Midwest roots (Go Badgers!), I love traveling, hiking, cycling, and exploring new breweries with my husband and dog.
