I create web experiences that make a proven difference.
I’m Erika, a digital product expert and UX designer with 7+ years of experience in creating high‑impact digital experiences. From leading full website redesigns to driving conversion wins, I combine creative vision with technical skills. I thrive in agile, cross‑functional teams, partnering with product and engineering to deliver accessible, data‑driven solutions that make a difference. Let's build something together!
My Expertise
UI, UX and Conversion Rate Optimization
Creating seamless and user-friendly digital experiences that drive proven results.
Digital Design Direction and Leadership
Defining cohesive visual identities and designing interfaces that enhance usability.
Graphic Design and Large-Scale Branding
Creating impactful graphics, ranging from logo design to cohesive brand identities.
My Work
Filterbuy Subscription UX Revamp
Reviving Filterbuy's declining filter subscription take rate through iterative UX improvements
Filterbuy Personal Profile Wizard
Created a streamlined Filterbuy account wizard to set up filter replacement reminders and gather customer data for targeted remarketing.
Filterbuy Log in Refresh
Redesigning Filterbuy's log-in interface to optimize user experience and reduce entry obstacles.
Filterbuy Rebrand
Directed a comprehensive overhaul of the website's visual design to ensure alignment with Filterbuy's brand identity.
GOurmet App
A platform designed for busy professionals to pre-order from food trucks, enhancing efficiency and saving time.
Filterbuy Paid Search Landing Page Redesign
Thorough overhaul of the primary paid search landing page for Filterbuy.
Filterbuy Transactional and Marketing Emails
Tailored email designs for Filterbuy, focusing on functionality and aesthetics.
Officesupply.com Subscription Page
Designed and developed a subscription page for OfficeSupply.com focused on boosting user interaction and sign-up rates.
The Doghouse Tavern Logo
Branding and logo creation for JT's Doghouse Tavern, capturing the essence of the establishment.
Sarah Elizabeth Photography Logo
Unique logo identity for Sarah Elizabeth Photography.
About Me
Hi there, I'm Erika. As a UX and product designer, I specialize in crafting intuitive, user-centered experiences that drive engagement and business growth.
With a ton of expertise in UI, and UX design for eCommerce, I create seamless digital products that blend aesthetics with usability. I’m passionate about solving complex design challenges, optimizing user flows, and collaborating with cross-functional teams to build meaningful connections between people and technology.
Based in the Denver area with strong Midwest roots (Go Badgers!), you’ll find me hiking, cycling, traveling, or discovering new breweries with my husband and our dog, Piper.
