I create user interface and web experiences that make a proven difference.
As an eCommerce veteran with over 7 years of experience, I specialize in creating visually stunning and highly effective online shopping experiences that drive both customer acquisition and retention.
My Expertise
UX and Conversion
Rate Optimization
Thoughtful and intuitive digital experiences with the user in mind.
UI and
Visual Design
Making digital interactions feel intuitive, enjoyable, and visually engaging.
Graphic Design
Services
Turning ideas into eye-catching visuals, from logos to full brands.
My Portfolio
Filterbuy Personal Profile Wizard
Planned and created a Filterbuy account wizard to set up filter replacement reminders and gather customer information for remarketing purposes.
Filterbuy Log in Refresh
Refreshing Filterbuy's Log in experience to reduce friction and improve customer experience.
Filterbuy Rebrand
Led a full website styling refresh to align with Filterbuy's branding identity.
Filterbuy Paid Search Landing Page Redesign
Complete redesign of general paid search landing page for Filterbuy.
Filterbuy Transactional and Marketing Emails
Email Template Design for Filterbuy.
GOurmet App
App Design for User Experience Certificate.
The Doghouse Tavern Logo
JT's Doghouse Tavern Logo and Branding.
Sarah Elizabeth Photography Logo
Logo Design for Sarah Elizabeth Photography.
Officesupply.com Subscription Page
Designed and coded Subscription informational page for OfficeSupply.com.
About Me
Hi, I'm Erika. With a strong background in eCommerce, I'm a skilled web, UI, and UX designer focused on delivering exceptional online experiences.
As a Digital Design Director, I thrive on crafting digital experiences that not only look great, but also feel intuitive and user-friendly. My work is a blend of aesthetics and usability - a reflection of my commitment to creating meaningful connections between people and technology.
I'm currently located in Denver, Colorado, with roots in the Midwest (Go Badgers!). In my free time, I enjoy travel, hiking, cycling, and checking out new breweries with my husband and dog.
Let's connect!
