I create web experiences that make a proven difference.
I’m Erika, a digital product expert with 7+ years of experience in creating high‑impact digital experiences. From leading full website redesigns to driving conversion wins, I combine creative vision with technical skills. I thrive in agile, cross‑functional teams—partnering with product and engineering to deliver accessible, data‑driven solutions that make a difference. Let's build something together!
My Expertise
UI, UX and Conversion Rate Optimization
Creating seamless and user-friendly digital experiences that drive proven results.
Digital Design Direction and Leadership
Defining cohesive visual identities and designing interfaces that enhance usability.
Graphic Design and Large-Scale Branding
Creating impactful graphics, ranging from logo design to cohesive brand identities.
My Work
Filterbuy Rebrand
Led a full website styling refresh to align with Filterbuy's branding identity.
Filterbuy Log in Refresh
Refreshing Filterbuy's Log in experience to reduce friction and improve customer experience.
Filterbuy Transactional and Marketing Emails
Email Template Design for Filterbuy.
Filterbuy Paid Search Landing Page Redesign
Complete redesign of general paid search landing page for Filterbuy.
Filterbuy Personal Profile Wizard
Planned and created a Filterbuy account wizard to set up filter replacement reminders and gather customer information for remarketing purposes.
GOurmet App
App Design for User Experience Certificate.
The Doghouse Tavern Logo
JT's Doghouse Tavern Logo and Branding.
Officesupply.com Subscription Page
Designed and coded Subscription informational page for OfficeSupply.com.
Sarah Elizabeth Photography Logo
Logo Design for Sarah Elizabeth Photography.
About Me
Hi there, I'm Erika. As a Digital Design Director and product designer, I specialize in crafting intuitive, user-centered experiences that drive engagement and business growth.
With a ton of expertise in UI, and UX design for eCommerce, I create seamless digital products that blend aesthetics with usability. I’m passionate about solving complex design challenges, optimizing user flows, and collaborating with cross-functional teams to build meaningful connections between people and technology.
Based in Denver with strong Midwest roots (Go Badgers!), you’ll find me hiking, cycling, traveling, or discovering new breweries with my husband and our dog, Piper.
