Digital Product | UI UX Design | eCommerce
I design experiences that
convert at scale.
I've spent 9+ years across product design, D2C e‑commerce, and design systems. Right now I'm the Lead UI/UX and Digital Design Director at Filterbuy, a $250M HVAC e‑commerce brand, where I own the website design from branding systems and research through to shipped code. My work runs on A/B‑tested UX, documented design systems, and AI‑assisted builds that go live without waiting on a dev queue.
Selected work
Case studies in e-commerce UX, conversion design, and brand systems.
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About
Design that has to hold up in production, not just in Figma.
I'm a Senior UI/UX and Web Designer currently serving as the Digital Design Director at Filterbuy, an HVAC and air filtration e-commerce brand, where I own the site design end to end, covering research, UX, and UI, and working directly with a talented team of developers on implementation. Before that, I was a Creative Designer at OfficeSupply.com, where I helped establish the visual and email design language from scratch.
I work directly in HTML, CSS, and React, and I've recently put a focus on AI-assisted workflows, using tools like Claude, ChatGPT, and Figma AI, into how I design and ship, including directing a full AI-built section of our website with no developer in the loop until final routing.
Based in the Denver area with strong Midwest roots (Go Badgers!), you'll find me hiking, cycling, traveling, or discovering new breweries with my husband, daughter, and dog.
Contact
Let's Chat.
Open to UX/product design roles across any industry. E-commerce is home turf, but the process travels.