Project Goal:

• To rebrand Filterbuy emails and create reusable templates.

Project Scope:

• Information Architecture: Optimized the information hierarchy on the emails.
• Wireframing and Prototyping: Created high-fidelity wireframes to visualize the redesigned emails.
• Visual Design: Developed a visually appealing and easy to read email design that doesn't overwhelm the viewer.
• Development: Worked with email developer to ensure design matches branding and dynamic information appears correctly before launch.

Success Metrics:

• Refreshed template design.
• Increased click-thru rate and readability on marketing emails.